Over the last couple of months, I’ve been working on a project at the Financial Times using AI to help us spot ads that might risk falling foul of the UK advertising watchdog's greenwashing standards. Proof of concept is done, and it’s worked pretty well (more on that in a future post).
I wanted to quickly share a cool moment though: OpenAI included a snippet about my project in their press release on how they’re enhancing newsrooms and business operations. Really cool to see my work at FT get a mention like that!
