Really nice to see a project I kicked off with the help of Josh Ford when I joined the Financial Times two and a half years ago shortlisted for a Digiday Europe award—with a great write-up too!
The idea was to use FT's in-house editorial knowledge graph to make sure ads show up in the most relevant places—helping clients connect with the FT audience at just the right moment.
I’ll turn this into a full post soon but just wanted to capture the moment for now.
